Bergamot, Black Tea, Grapefruit
AVAILABLE FROM 9 MARCH.
Squeeze The Day is Light Roasted, and is suitable for Drip Coffee.
This exceptional Fully Washed coffee was dry milled and exported by Primrose, PLC. The coffee was grown by smallholder farmers living around the kabele (town) of Mesina, in Oromia Region.
Most contributing farmers own less than a hectare of land, and they grow coffee simply as a backyard cash crop. Coffee will usually be interspersed with other subsistence crops, such as sweet potato, mangos and avocados, but there are no other primary cash crops grown in the region.
Our partner, Primrose S.P. PLC, is a stakeholder in the supplier washing station and works directly with them to control for quality and cultural practices on the farm. Income from coffee is important but minimal for most farmers due to the small size of their farms. As such, inputs are minimal – most coffee grown in the region is 100% organic, though not certified, as farmers simply don’t have the money to apply chemical fertilisers, pesticides or herbicides. Primrose ensures that there are agricultural officers who work closely with each farmer to ensure the fertility of the farm land. In fact, soon the wet mill and surrounding farmers will also be RFA and UTZ certified.
Primrose pays more than the market price for a kilogram of red cherry, and those farmers that bring quality red cherry are paid a cash incentive, ensuring higher-than-average overall quality. Coffee is selectively hand-picked before being delivered to the mill collection points, usually within 5 km of the producers’ homes. Great care is taken upon delivery to separate out any overripe, underripe or damaged beans before consolidating with other lots for the road to the wet mill.
At least once a day, the collected coffee cherry is delivered to the mill, where it is floated, pulped and then delivered to a fermentation tank, where it ferments for 66 to 72 hours depending on the climate at the time. Fermentation times are quite long here due to the altitude, which makes for cooler climates. After fermentation the coffee is fully washed through grading channels and is then delivered to dry on African beds or, on occasion, patios. Once here, the parchment is turned regularly and protected from hot sun between 12:00 and 15:00 every day until it reaches the optimal humidity, at which point it is bagged and rested.
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While every effort is made to ensure our productions and order fulfillment of your online order to follow the stated process, we may need to adjust certain timeline, deadline and protocols due to pandemic measures. We continue to enforce government safety measures in the process and putting the health of our team members and customers at the highest priority and in the process we may need to make necessary adjustments without prior notice. We are thankful and grateful for your continued support to local business like us!
Unfortunately, we are unable to provide free shipping for international orders at the moment. Delivery cost varies depending on country and weight of items. Please email us at [email protected] for courier delivery charges or for further assistance.
All new orders are usually dispatched within 1-2 working days upon placing your order (depending on availability). If you've subscribed to our coffee delivery service, your subsequent deliveries will be based on the delivery frequency you've indicated. After your first bag, you will notice that your fresh coffees will magically appear in your mailbox without even doing a thing!
You can call us at +65 96259741 or email us at [email protected] to inquire about your order. For email, do include your name, contact (email and phone number) as well as your order number for reference.
As a local roaster established since 2016, Hook Coffee has been on a mission to make great and responsible coffee accessible to everyone. We're so proud to announce that were selected by industry leaders, trade associations and government agencies to join Made With Passion. Made With Passion is a national initiative that celebrates local brands who bring to life the Singapore spirit of turning possibilities into reality.
Sustainably grown and ethically produced, lovingly roasted and caringly packed, then sent to your doorstep within a week of roasting.
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Edna Chan
November 2, 2023I'm so glad I decided to buy my coffee machine from Hook Coffee! Delivery was so fast, I ordered it on Wednesday night and it was delivered by Friday afternoon.
ReplyI managed to get in touch with their customer service team, who helped to ensure that I managed to receive the machine in time for my guests on the weekend. Amazing service and coordination.
I also received extra points to redeem 2 bags of coffee, a pleasant surprise!
Thank you for the excellent service!
Ashok Viswanath
October 27, 2023Love their 50 shades of Earl Grey coffee it was yummy 😋 Perfect blend for drinking it as black or with a dash of cream/milk. This is my first order received from the monthly subscription. 10 packs of drip bag per month at an affordable price. Highly recommend as they have various blends to try. They got other different coffee options too, from capsule to beans kind it fit various type of coffee drinkers.
ReplyKudos to their amazing range for coffee lovers.
Looking forward to the next blend which I opted for a surprise delivery monthly 🤩